Kākoʻo i ka Pila S.B. 1235! #oleloHI
ʻŌiwi TV February 12, 2013
E nā hoa kākoʻo mau i kēia kiʻina hoʻōla ʻōlelo a moʻomeheu Hawaiʻi ma o ka pāpaho “Na Ka Hawaiʻi, No Ka Hawaiʻi”, e alu mai i ka hāpai i kēia i mua ma ka hoʻouna i manaʻo kākoʻo i ka pila SB1235.
To all those who continue to support our efforts to use the power of the media for the benefit of our ʻōlelo and moʻomeheu Hawaiʻi, please join us in supporting SB1235.
Draft Testimony Template: SB1235.Support.Leka
Submit Testimony via e-mail: CPNtestimony@capitol.hawaii.gov
Submit Testimony Online: http://www.capitol.hawaii.gov/submittestimony.aspx?billtype=SB&billnumber=1235
Submitting testimony online is as simple as entering your name, email, and clicking “support”
The goal is to acquire long-term, cyclical, and diversified funding for the production and distribution of Hawaiian language video content to support an independent Native Hawaiian television service that is a prime vehicle in the mass revitalization of Hawaiian language and culture.
The purpose of this bill is to require the Department of Commerce and Consumer Affairs to allocate revenues derived from any collected franchise fees to specific entities for specific purposes. One of the new designees for allocation of funds would be Makauila, Inc., a non-profit educational organization with the purpose of revitalizing Hawaiian language and culture via media.
The Constitution of the State of Hawaii, Article XV, Section 4 states “English and Hawaiian shall be the official languages of Hawaii,[…]” If the Hawaiian language is to reach an equal status with that of the English language in everyday use, the production and distribution of Hawaiian language broadcast media must be supported. Language revitalization research supports this assertion (Fishman).
The cable franchise fee is a 4.6% fee assessed to cable television customers in Hawaiʻi and these funds are currently allocated to support initiatives such as public, education, and government television but with no specific requirements to support the Hawaiian language. We believe that an independent Native Hawaiian television service focusing on the revitalization of language is a worthy recipient of these funds proven by the viewership and demand for this programming by Makauila and its distribution partners ʻŌiwi TV and Hawaiʻi News Now. For more information on the cable franchise fees: http://hawaii.gov/dcca/catv/peg_plan_information/catv_final_peg_plan.pdf
Makauila, in partnership with a collective of other Hawaiian-serving organizations and funding sources, has built the foundation for a Native Hawaiian television industry through Hawaiian-focused content production, workforce training programs, and equipment investments. Partners include ʻŌiwi TV, ʻAha Pūnana Leo, the Kamehameha Schools, the Office of Hawaiian Affairs, and Oceanic Time Warner Cable. This collective has pursued a long-term strategy to effectively and systematically scale up the capacity to leverage diversified funding sources as content production and viewership increases.
Highlights of the collective since 2008:
|Launched ʻŌiwiTV, Oceanic 326 and http://www.oiwi.tv. First Hawaiian language and cultural television station||Produced ʻĀhaʻi ʻŌlelo Ola, the first native language news program on network television (KGMB/HNN)|
|1,200 video segments totaling 165 hours of Hawaiian-focused content, including 85 hours of all Hawaiian language content||Produced the Hawaiian language greetings at Hawaiʻi airports|
|8.7 million views locally on KGMB/HNN, ʻŌiwi TV and web||Produced the Hawaiian language video greeting for in-bound flights to Hawaiʻi|
|Developed and operationalized the Native Hawaiian Broadcast Media Training Program, providing 12 full-time jobs to graduates||Acquired over $3million in funding from Federal, State, and private grants and contracts|
Makauila, Inc. formed in April 2010 from a need for on-going funding for ʻĀhaʻi ʻŌlelo Ola, the pioneering Hawaiian language news show produced by the ʻAha Pūnana Leo for air on KGMB/Hawaii News Now and ʻŌiwi TV. Looking beyond a news segment, the core group of Native Hawaiian media professionals and their partners saw the need for this new nonprofit to acquire funding to produce high quality digital multimedia content that would expand the presence of a Hawaiian perspective in television and contemporary society.
The mission of Makauila is to utilize digital media as the means to enrich the educational and cultural experiences for Native Hawaiians in the modern context.
The purpose of Makauila is to develop and produce educational multimedia content through Hawaiian language, culture and perspective for television and digital distribution. Advances in digital technology have opened new avenues of interactive communication that offer tremendous opportunity to educate from a Native Hawaiian perspective. Makauila formed to take advantage of these opportunities and to serve as the catalyst for community building through education and language revitalization.
The long-term goal of Makauila is to leverage collective experience, relationships and knowledge to be the pre-eminent producer and distributor of relevant multimedia content from the Hawaiian perspective to support an independent Native Hawaiian television service.
As part of this strategy, Makauila partnered with ʻŌiwi TV as its primary distribution venue because of the clear alignment in vision and commitment to a high standard for ʻōlelo and moʻomeheu Hawaiʻi. Since 2010, Makauila and ʻŌiwi TV have collaborated on numerous content production projects that are providing the Hawaiian community with high-quality Hawaiian language, cultural, and educational television programming. The content and subject matter of the programming being produced through this collaboration includes news and other timely information that makes it relevant and meaningful to the audience, adding more value to the experience audience. This programming is also filling a long-underserved need by allowing Hawaiian language speakers and learners the opportunity to use their language in their homes and outside of a classroom environment. This opportunity to expand the areas in which Hawaiian language is commonplace is an important step in the revitalization of the Hawaiian language. Furthermore, using digital distribution through television and the Internet allows for Hawaiian language content to be delivered to and consumed by its audience through a modern and forward-thinking strategy.