EXQUISITE ILIMA LEI
You can obtain Ilima Lei expertly sewn by skilled hands, at number 2401 King Street, Moiliili, Honolulu.
This was the adornment of our alii in times past, and the other Lei were inferior to it.
Telephone number 91618
[This was the address and phone number of the Alakai o Hawaii newspaper itself, and I assume that the lei seller was editor Jonah Kumalae, who was quite the businessman.]
(Alakai o Hawaii, 1/23/1930, p. 1)

Ke Alakai o Hawaii, Buke II, Helu 38, Aoao 1. Ianuari 23, 1930.