Primo across the sea, 1912.

Making PRIMO PALE

A Hawaii Industry

Honolulu has the best beer in the world—because Honolulu has the best facilities for producing the best beer in the world. Primo Pale is the product of the

HONOLULU BREWING AND
MALTING COMPANY

Island consumers demand good beer, and no other brewing company found in the celebrated breweries of Milwaukee, together with Charles G. Bartlett, for many years manager of the Honolulu Brewing and Malting Company, belongs the credit of giving the island of Hawaii this most modern brewery and the highest quality of beer produced there. To prove this statement—

When in Honolulu Aks for… PRIMO PALE

[The issue of the SF Call that this advertisement appears in is the Hawaiian Publicity Edition, sixteen pages of articles and pictures dealing with Hawaii nei.]

(San Francisco Call, 8/14/1912, p. 6)

Making PRIMO PALE

The San Francisco Call, Volume CXII, Number 75, Page 6. August 14, 1912.

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