Primo across the sea, 1912.

Making PRIMO PALE

A Hawaii Industry

Honolulu has the best beer in the world—because Honolulu has the best facilities for producing the best beer in the world. Primo Pale is the product of the

HONOLULU BREWING AND
MALTING COMPANY

Island consumers demand good beer, and no other brewing company found in the celebrated breweries of Milwaukee, together with Charles G. Bartlett, for many years manager of the Honolulu Brewing and Malting Company, belongs the credit of giving the island of Hawaii this most modern brewery and the highest quality of beer produced there. To prove this statement—

When in Honolulu Aks for… PRIMO PALE

[The issue of the SF Call that this advertisement appears in is the Hawaiian Publicity Edition, sixteen pages of articles and pictures dealing with Hawaii nei.]

(San Francisco Call, 8/14/1912, p. 6)

Making PRIMO PALE

The San Francisco Call, Volume CXII, Number 75, Page 6. August 14, 1912.

Honolulu Brewing and Malting Company, 1900.

The Brewery

You’ll Drink Until Satiated—The Workers are Rushing So It Can Start Up Soon.

The employees of the “Honolulu Brewing Company” are speedily putting in the finishing touches on the brewery on Queen Street.

This is one of the largest endeavors seen in Honolulu in a long time. There have been many large stone buildings built, and some other structures as well for work related to this brand-new undertaking.

The ice factory is three stories tall, and within the same building will be stored the beer kegs.

There are two bright haole who are assembling the machinery and they believe their work will be completed in the next few weeks.

(Kuokoa, 8/24/1900, p. 5)

KA HALE HANA BIA.

Ka Nupepa Kuokoa, Buke XXXVIII, Helu 32, Aoao 5. Augate 24, 1900.

Primo Beer a hundred years ago, 1912.

[Found under, “Local News”]

Yesterday was Primo Pale Beer day, that is, it was the first day to sample the beer made by the highly-skilled brew master after his hire [?], and following the modification of the machinery in the brewery at Kakaako.

[All sorts of “news” was found under this column.

There seems to be a hole or tear in the middle of the original page.]

(Kuokoa, 2/16/1912, p.8)

O nehinei ka la o ka Primo...

Ka Nupepa Kuokoa, Buke XLVIII, Helu 7, Aoao 8. Feberuari 16, 1912.