Keala Lovell of the Hawaii Visitors’ Bureau is shown displaying the proclamation for the first “Merry Monarch Festival,” which opens in Hilo, Hawaii, today. The program continues until Saturday. Highlights of the event include historical, full-dress pageants each day; presentation of “Hawaii Calls” radio braodcast; a fireworks extravaganza; a mustache-sideburns contest; band concerts; and a Merry Monach Ball to be held simultaneously at several leading Hilo hotels.—H. V. B. Photo.
(Star-Bulletin, 4/1/1964, p. 10)