Tourism and the revival of lauhala, 1936.

Tourist Business In Hawaii Booms As Result Of Publicity

An influx of visitors to the Hawaiian islands during the past few years has revived many of the interesting traditions and practices of Old Hawaii.

This paradox was recently pointed out by Percy A. Swift, manager of the merchandise department of American Factors, Ltd., in a discussion of Hawaii’s tourist industry.

“An interesting sidelight of the travel business here has been the way it has encouraged Island customs and activities,” he said. “The nourishing influence of tourist interest has given added impetus to the lei tradition, for example; and it has revived native sports such as surfing and outrigger canoe riding, which were on the point of dying out 15 years ago.” Continue reading