Primo across the sea, 1912.

Making PRIMO PALE

A Hawaii Industry

Honolulu has the best beer in the world—because Honolulu has the best facilities for producing the best beer in the world. Primo Pale is the product of the

HONOLULU BREWING AND
MALTING COMPANY

Island consumers demand good beer, and no other brewing company found in the celebrated breweries of Milwaukee, together with Charles G. Bartlett, for many years manager of the Honolulu Brewing and Malting Company, belongs the credit of giving the island of Hawaii this most modern brewery and the highest quality of beer produced there. To prove this statement—

When in Honolulu Aks for… PRIMO PALE

[The issue of the SF Call that this advertisement appears in is the Hawaiian Publicity Edition, sixteen pages of articles and pictures dealing with Hawaii nei.]

(San Francisco Call, 8/14/1912, p. 6)

Making PRIMO PALE

The San Francisco Call, Volume CXII, Number 75, Page 6. August 14, 1912.

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Honolulu Brewing and Malting Company, 1900.

The Brewery

You’ll Drink Until Satiated—The Workers are Rushing So It Can Start Up Soon.

The employees of the “Honolulu Brewing Company” are speedily putting in the finishing touches on the brewery on Queen Street.

This is one of the largest endeavors seen in Honolulu in a long time. There have been many large stone buildings built, and some other structures as well for work related to this brand-new undertaking.

The ice factory is three stories tall, and within the same building will be stored the beer kegs.

There are two bright haole who are assembling the machinery and they believe their work will be completed in the next few weeks.

(Kuokoa, 8/24/1900, p. 5)

KA HALE HANA BIA.

Ka Nupepa Kuokoa, Buke XXXVIII, Helu 32, Aoao 5. Augate 24, 1900.

“Hooheno Keia.” 1891.

HE MELE.

Hooheno keia no pua Melekule
Lei mae ole ia he koiikoi,
O oe ka ia e kuu aloha
Nowelo malie i ka pili poli
O Maile Laulii o ke kuahiwi
O Maile Kaluhea kuu hoa ia
Mai puni hei oe i ke Tiele
A he pua nani ia a he mae wale
Alawa iho au o ke telepona
Honehone malie i ka iwi-hilo
Hea aku makou o mai oe
O ka pua Melekule kou inoa
Haina ia mai ana ka puana
Ka huila wai o Hanahanapono.

Hoopoo.

[Check out more on this another variant of this mele and its translation by Liliuokalani as well, here on the fascinating and educational Instagram page: http://instagram.com/naneaarmstrongwassel!

Was Hoopoo a pen name for Kalanianaole??]

(Leo o ka Lahui, 11/20/1891, p. 2)

HE MELE.

Ka Leo o ka Lahui, Buke II, Helu 320, Aoao 2. Novemaba 20, 1891.